social game design monetization methods and mechanics
Table of contents
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Front matter
Copyright
Dedication
Preface
About the Authors
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Chapter One - Introduction
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Chapter Two - What Is a Social Game?
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Chapter Three - History of Game Monetization
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Chapter Four - Why Create a Social Game?
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Chapter Five - Industry Terms and Metrics
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Chapter Six - What Is a Social Network?
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Chapter Seven - How to Acquire, Keep, and Regain Users
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Chapter Eight - Monetization Strategies
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Chapter Nine - Virtual Goods
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Chapter Ten - Currency
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Chapter Eleven - Conclusions
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Appendix - Game Details (listed alphabetically by title)
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Index
About the book
Publisher's Note: Transferred to Taylor & Francis as of 2012
Description
Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.
Social Game Design reveals what you need to know in order to create and monetize online social games. Using examples from successful game designs, you'll learn what makes these games compelling, and why people will pay to play them. This book will inspire you to apply these principles in order to meet the challenges of this new space, creating original games that both delight players and generate profit. We'll talk about different business models, how to acquire and keep players, how to sell virtual goods, and how to keep players coming back day after day.
Key Features
With Social Game Design, you'll:
- Discover how and why a social game design makes money, using real-world examples, including Farmville, Empires & Allies, Ravenwood Fair, League of Legends, Jimmy Buffet's Margaritaville, Pocket Legends, Words With Friends, World of Warcraft, and more.
- Gain insight in a collection of interviews with industry professionals from Zynga, Microsoft, Spacetime, OMGPop, and other top companies.
- Get inspired to create your own unique game
- Learn how to launch profitable games and harvest user analytics to make them even better.
With Social Game Design, you'll:
- Discover how and why a social game design makes money, using real-world examples, including Farmville, Empires & Allies, Ravenwood Fair, League of Legends, Jimmy Buffet's Margaritaville, Pocket Legends, Words With Friends, World of Warcraft, and more.
- Gain insight in a collection of interviews with industry professionals from Zynga, Microsoft, Spacetime, OMGPop, and other top companies.
- Get inspired to create your own unique game
- Learn how to launch profitable games and harvest user analytics to make them even better.
Details
Copyright
Copyright © 2011 Elsevier Inc. All rights reserved
Authors
Tim Fields
Brandon Cotton
social game design monetization methods and mechanics
Source: https://www.sciencedirect.com/book/9780240817668/social-game-design
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